Search volume

Search Volume refers to the number of times a specific keyword or brand name is searched online within a given period. It’s a key metric that helps businesses understand consumer interest and demand.

How is search volume measured?

Search volume is measured by tracking how often a query is entered into search engines like Google or Bing. It can be analyzed by:

• Time (daily, weekly, monthly).
• Location (global vs. regional).
• Device type (mobile, desktop).
• Keyword variations (e.g., “Nike shoes” vs. “Nike sneakers”).

Tools for tracking search volume

• Google Trends: Shows relative search trends over time.
• Google Keyword Planner: Provides exact search volume for keywords.
• Umbrellum: Comprehensive tool with a lot of data, more search volume data than the Google tools. The Umbrellum tools are free to use for 21 times per week.

Why search volume matters

• Brand awareness: Higher search volume indicates stronger brand presence.
• Consumer demand: Spikes reveal increased interest or demand.
• Competitor insights: Helps assess relative market position.
• Strategy optimization: Guides content, SEO, and marketing decisions.