Brand awareness performance report

This report leverages Google's search volume data to monitor the popularity of your brand and its competitors, as indicated by the number of searches on mobile and desktop browsers.

Providing multi-year data, the report offers a long-term view of your brand's progress compared to your competition. This enables you to trace your brand's growth trajectory, identify high-impact periods linked to successful branding campaigns, and detect unexpected shifts that may require further investigation.

Branded search trend over time
Depicts the trend in branded search volumes for selected brands, indicating shifts in consumer interest and brand awareness.

Monthly brand search market share (Share of Voice)
This chart displays the relative search market shares of various brands for each month. Slide to see how each brand's share evolves.

Brand detail

A deepdive in the brand awareness progression of each brand.

Coca Cola

Branded search volume trend for Coca Cola
This chart illustrates the monthly search volume trend for Coca Cola, highlighting changes in consumer interest over time.

Growth in April

The growth in branded search volume from April 2023 to April 2024 is 26%.

Year over year growth in April
26%

Year-to-date search volume growth

The growth in search volume this year up to April is 32%.

Search volume growth YTD (April)
32%

Monthly branded search volume comparison over the years for Coca Cola
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.

Pepsi

Branded search volume trend for Pepsi
This chart illustrates the monthly search volume trend for Pepsi, highlighting changes in consumer interest over time.

Growth in April

The growth in branded search volume from April 2023 to April 2024 is -10%.

Year over year growth in April
-10%

Year-to-date search volume growth

The growth in search volume this year up to April is 5%.

Search volume growth YTD (April)
5%

Monthly branded search volume comparison over the years for Pepsi
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.

Red Bull

Branded search volume trend for Red Bull
This chart illustrates the monthly search volume trend for Red Bull, highlighting changes in consumer interest over time.

Growth in April

The growth in branded search volume from April 2023 to April 2024 is 37%.

Year over year growth in April
37%

Year-to-date search volume growth

The growth in search volume this year up to April is 35%.

Search volume growth YTD (April)
35%

Monthly branded search volume comparison over the years for Red Bull
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.

Lipton

Branded search volume trend for Lipton
This chart illustrates the monthly search volume trend for Lipton, highlighting changes in consumer interest over time.

Growth in April

The growth in branded search volume from April 2023 to April 2024 is 13%.

Year over year growth in April
13%

Year-to-date search volume growth

The growth in search volume this year up to April is 20%.

Search volume growth YTD (April)
20%

Monthly branded search volume comparison over the years for Lipton
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.