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Brand awareness performance report
This report leverages Google's search volume data to monitor the popularity of your brand and its competitors, as indicated by the number of searches on mobile and desktop browsers.
Providing multi-year data, the report offers a long-term view of your brand's progress compared to your competition. This enables you to trace your brand's growth trajectory, identify high-impact periods linked to successful branding campaigns, and detect unexpected shifts that may require further investigation.
Branded search trend over time
Depicts the trend in branded search volumes for selected brands, indicating shifts in consumer interest and brand awareness.
Monthly brand search market share (Share of Voice)
This chart displays the relative search market shares of various brands for each month. Slide to see how each brand's share evolves.
Brand detail
A deepdive in the brand awareness progression of each brand.
Coinbase
Branded search volume trend for Coinbase
This chart illustrates the monthly search volume trend for Coinbase, highlighting changes in consumer interest over time.
Growth in April
The growth in branded search volume from April 2023 to April 2024 is 6%.
Year over year growth in April
6%Year-to-date search volume growth
The growth in search volume this year up to April is 26%.
Search volume growth YTD (April)
26%
Monthly branded search volume comparison over the years for Coinbase
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.
FTX
Branded search volume trend for FTX
This chart illustrates the monthly search volume trend for FTX, highlighting changes in consumer interest over time.
Growth in April
The growth in branded search volume from April 2023 to April 2024 is -44%.
Year over year growth in April
-44%Year-to-date search volume growth
The growth in search volume this year up to April is -47%.
Search volume growth YTD (April)
-47%
Monthly branded search volume comparison over the years for FTX
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.
Kraken
Branded search volume trend for Kraken
This chart illustrates the monthly search volume trend for Kraken, highlighting changes in consumer interest over time.
Growth in April
The growth in branded search volume from April 2023 to April 2024 is -77%.
Year over year growth in April
-77%Year-to-date search volume growth
The growth in search volume this year up to April is -8%.
Search volume growth YTD (April)
-8%
Monthly branded search volume comparison over the years for Kraken
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.
Bitfinex
Branded search volume trend for Bitfinex
This chart illustrates the monthly search volume trend for Bitfinex, highlighting changes in consumer interest over time.
Growth in April
The growth in branded search volume from April 2023 to April 2024 is 1%.
Year over year growth in April
1%Year-to-date search volume growth
The growth in search volume this year up to April is 25%.