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Brand awareness performance report
This report leverages Google's search volume data to monitor the popularity of your brand and its competitors, as indicated by the number of searches on mobile and desktop browsers.
Providing multi-year data, the report offers a long-term view of your brand's progress compared to your competition. This enables you to trace your brand's growth trajectory, identify high-impact periods linked to successful branding campaigns, and detect unexpected shifts that may require further investigation.
Branded search trend over time
Depicts the trend in branded search volumes for selected brands, indicating shifts in consumer interest and brand awareness.
Monthly brand search market share (Share of Voice)
This chart displays the relative search market shares of various brands for each month. Slide to see how each brand's share evolves.
Brand detail
A deepdive in the brand awareness progression of each brand.
Taylor Swift
Branded search volume trend for Taylor Swift
This chart illustrates the monthly search volume trend for Taylor Swift, highlighting changes in consumer interest over time.
Growth in April
The growth in branded search volume from April 2023 to April 2024 is 73%.
Year over year growth in April
73%Year-to-date search volume growth
The growth in search volume this year up to April is 375%.
Search volume growth YTD (April)
375%
Monthly branded search volume comparison over the years for Taylor Swift
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.
Beyonce
Branded search volume trend for Beyonce
This chart illustrates the monthly search volume trend for Beyonce, highlighting changes in consumer interest over time.
Growth in April
The growth in branded search volume from April 2023 to April 2024 is 109%.
Year over year growth in April
109%Year-to-date search volume growth
The growth in search volume this year up to April is 51%.
Search volume growth YTD (April)
51%
Monthly branded search volume comparison over the years for Beyonce
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.
Dua Lipa
Branded search volume trend for Dua Lipa
This chart illustrates the monthly search volume trend for Dua Lipa, highlighting changes in consumer interest over time.
Growth in April
The growth in branded search volume from April 2023 to April 2024 is 79%.
Year over year growth in April
79%Year-to-date search volume growth
The growth in search volume this year up to April is 140%.
Search volume growth YTD (April)
140%
Monthly branded search volume comparison over the years for Dua Lipa
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.
Rihanna
Branded search volume trend for Rihanna
This chart illustrates the monthly search volume trend for Rihanna, highlighting changes in consumer interest over time.
Growth in April
The growth in branded search volume from April 2023 to April 2024 is 6%.
Year over year growth in April
6%Year-to-date search volume growth
The growth in search volume this year up to April is -33%.
Search volume growth YTD (April)
-33%
Monthly branded search volume comparison over the years for Rihanna
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.
Billie Eilish
Branded search volume trend for Billie Eilish
This chart illustrates the monthly search volume trend for Billie Eilish, highlighting changes in consumer interest over time.
Growth in April
The growth in branded search volume from April 2023 to April 2024 is 92%.
Year over year growth in April
92%Year-to-date search volume growth
The growth in search volume this year up to April is 72%.