Brand awareness performance report

This report leverages Google's search volume data to monitor the popularity of your brand and its competitors, as indicated by the number of searches on mobile and desktop browsers.

Providing multi-year data, the report offers a long-term view of your brand's progress compared to your competition. This enables you to trace your brand's growth trajectory, identify high-impact periods linked to successful branding campaigns, and detect unexpected shifts that may require further investigation.

Branded search trend over time
Depicts the trend in branded search volumes for selected brands, indicating shifts in consumer interest and brand awareness.

Monthly brand search market share (Share of Voice)
This chart displays the relative search market shares of various brands for each month. Slide to see how each brand's share evolves.

Brand detail

A deepdive in the brand awareness progression of each brand.

Adidas

Branded search volume trend for Adidas
This chart illustrates the monthly search volume trend for Adidas, highlighting changes in consumer interest over time.

Growth in April

The growth in branded search volume from April 2023 to April 2024 is 67%.

Year over year growth in April
67%

Year-to-date search volume growth

The growth in search volume this year up to April is 51%.

Search volume growth YTD (April)
51%

Monthly branded search volume comparison over the years for Adidas
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.

Nike

Branded search volume trend for Nike
This chart illustrates the monthly search volume trend for Nike, highlighting changes in consumer interest over time.

Growth in April

The growth in branded search volume from April 2023 to April 2024 is -3%.

Year over year growth in April
-3%

Year-to-date search volume growth

The growth in search volume this year up to April is -16%.

Search volume growth YTD (April)
-16%

Monthly branded search volume comparison over the years for Nike
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.

New Balance

Branded search volume trend for New Balance
This chart illustrates the monthly search volume trend for New Balance, highlighting changes in consumer interest over time.

Growth in April

The growth in branded search volume from April 2023 to April 2024 is 41%.

Year over year growth in April
41%

Year-to-date search volume growth

The growth in search volume this year up to April is 32%.

Search volume growth YTD (April)
32%

Monthly branded search volume comparison over the years for New Balance
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.

Under Armour

Branded search volume trend for Under Armour
This chart illustrates the monthly search volume trend for Under Armour, highlighting changes in consumer interest over time.

Growth in April

The growth in branded search volume from April 2023 to April 2024 is -12%.

Year over year growth in April
-12%

Year-to-date search volume growth

The growth in search volume this year up to April is -10%.

Search volume growth YTD (April)
-10%

Monthly branded search volume comparison over the years for Under Armour
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.

Puma

Branded search volume trend for Puma
This chart illustrates the monthly search volume trend for Puma, highlighting changes in consumer interest over time.

Growth in April

The growth in branded search volume from April 2023 to April 2024 is 2%.

Year over year growth in April
2%

Year-to-date search volume growth

The growth in search volume this year up to April is 3%.

Search volume growth YTD (April)
3%

Monthly branded search volume comparison over the years for Puma
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.

Reebok

Branded search volume trend for Reebok
This chart illustrates the monthly search volume trend for Reebok, highlighting changes in consumer interest over time.

Growth in April

The growth in branded search volume from April 2023 to April 2024 is -10%.

Year over year growth in April
-10%

Year-to-date search volume growth

The growth in search volume this year up to April is -7%.

Search volume growth YTD (April)
-7%

Monthly branded search volume comparison over the years for Reebok
This bar chart compares the monthly branded search volumes over the past years, providing insights into how each month’s search interest has evolved allowing for analysis of yearly trends and seasonal fluctuations.